Run it like the business it is, from someone who's built and sold four.
Operator guide libraries for the day-to-day — census, admissions, staffing, emergencies — and the Plan to Profit workbooks for the business side. Forty years of hard-won lessons, distilled into worksheets you can use today.
Operator guide libraries
The playbooks for running the home itself — census, admissions, staffing, emergencies, and the hard conversations. Each is a themed bundle of ready-to-use guides, drawn from 40 years of operating assisted living. Instant PDF download for single-facility use.
Which Leadership Style Fits This Shift?
A short excerpt from Leading From the Floor — the eight leadership styles side by side, so you can spot which one the moment actually calls for.
Before You Spend $1
A free checklist from So You Think You Want to Open an Assisted Living? — fifteen questions to answer honestly before you buy, convert, or build.
Already sure? Get the full book — $19.99 →
The Owner Development Roadmap
A free framework from Do It Well Before You Do More — the six stages every owner repeats, from learning the work to earning the right to grow.
Already sure? Get the full book — $34 →
Are You Running on “I’ve Got It”?
An interactive quiz from The GenX Administrator — 10 questions, one honest score, and Chapter 1 sent straight to your inbox.
Already sure? Get the full book — $14 →
Leading From the Floor
26 pages — 8 leadership styles, 7 skills, and 6 real-building scenarios, from someone who led one for 40 years.
The GenX Administrator
A companion to Leading From the Floor — on what "I've got it" costs a generation trained to never ask, and what that training is actually worth.
So You Think You Want to Open an Assisted Living?
35 pages — the reality check before you buy, convert, or build: costs, licensing, staffing, and the questions nobody asks up front.
Do It Well Before You Do More
78 pages — the full operating and growth playbook: systems, quality, staffing, and the five-stage roadmap for owners ready to scale.
Why Senior Living Is the Most Rewarding Career You're Overlooking
The companion guide to "5 Myths" — eight short chapters for new hires and career changers, on what this work really is and where it can take you.
The Occupancy Edge
10 guides + the complete interactive workbook — occupancy is emotional before it’s operational, and this is how you build and hold it before you’re ever in crisis.
Emergency & Crisis Playbook
13 guides — outages, outbreaks, evacuations, and every crisis surveyors ask about.
Small-Home RAL Playbook
13 guides — run a residential home that competes with the big facilities.
Templates & Scripts Series
10 guides — the exact words for family, staff, and surveyor conversations.
Admissions & Marketing Series
8 guides — how families find you, exceptional tours, move-ins, and activities.
Staffing Series
7 guides — hire, schedule, certify, train, and keep your caregivers.
AI & Modern Operations Series
8 guides — AI for the busywork, documentation systems that hold up under survey, and how to modernize without a fortune.
A Year of Hours
52 weekly activities the owner or administrator leads personally — one hour, low cost, high meaning.
The 52-Week Marketing System
104 low-cost referral moves across two markets (Rural & Metro) — a playbook plus a checkable calendar.
First 30 Days
A week-by-week onboarding guide for new caregivers — compliance, clinical skills, and the human side.
Building Culture
An 8-lesson team-training curriculum — name the culture, make it safe to speak, lead the hard moments, and keep good staff.
The Retention Playbook
A field guide for leaders — a retention diagnostic, the fixes for scheduling, training, supervision and culture, plus a 30-60-90 rollout.
Scale of One
The flagship operator book — know your numbers, fill the building, control costs, and build the systems that let one house run like a large operator. Follows Cedar House from struggling to thriving.
Core In-Service Library
46 ready-to-run training topics for staff in-services, each with a quiz and sign-in sheet, plus a spot to drop in your own facility’s policy before you hand it out.
The Leadership Guide Series
Ten-module leadership frameworks drawn from forty years of leading senior living teams — each one built for the specific weight administrators and department leaders carry. Instant PDF download for single-facility use.
Build Leaders, Not Followers
10 modules — move from an order-taking culture to a team that thinks, decides, and owns outcomes.
Mission-Driven Leadership
10 modules — calm, mission-first leadership drawn from a 26-year Navy career, applied to running a home.
Why Some Homes Feel Different
10 modules — the emotional culture and hospitality that make families choose you, and stay.
The Hard Conversation
10 modules — decline, hospice, discharge, and the money talk: a framework for the conversations you dread.
Beyond Burnout
10 modules — an honest reckoning with the real cost of this work, and the structures that make sustainable leadership possible.
The Weight of Trust
10 modules — how trust is built in small, consistent moments, and how leaders protect it across every role in the building.
Inspire Before You Manage
10 modules — the emotional side of leadership: what actually motivates a caregiving team to give more than what's required.
Human-Centered Leadership
10 modules — the emotional presence and psychological safety that set the tone for your whole building.
Caring Without Losing Yourself
10 modules — boundaries, checklists, and daily practices for preventing burnout, built for every role on your team.
More Than Compliance
10 modules — lead beyond the checklist: values-driven culture, ethics, and quality without fear.
Nervous System of a Home
10 modules — the emotional climate every resident and family feels at the door, and how to lead it toward steady.
Protecting the Human Experience
10 modules — dignity, voice, and safety: the deeper leadership work that goes beyond compliance.
The Architecture of Belonging
10 modules — the human needs and physical spaces that decide whether people thrive in your community.
Life Worth Living
10 modules — engagement as emotional care for activity coordinators, not calendar management.
Before You Walk In
10 modules — the morning habits that decide whether the energy you bring into the building is intentional or accidental.
Held, Not Managed
10 modules — leading through the hardest days: crisis, loss, and the residents who are genuinely difficult to love.
The Footprint You Leave
10 modules — the emotional residue of how you lead, and the isolation of the role few talk about.
The Work Underneath the Work
10 modules — the leadership work underneath the schedule and the budget: the team you actually have to lead.
Plan to Profit
Business workbooks for assisted living owners. Forty years of building, filling, and successfully selling four facilities — distilled into the worksheets, calculators, and field wisdom that take you from first idea (or first leak) to a business that lasts.
Just getting started?
For aspiring owners — from first idea to opening day.
The Aspiring Owner's Workbook
The full 8-step, 22-page plan — model, market, real startup costs, revenue, break-even, and filling the building.
Aspiring Owner Quick-Start
Four sheets from first idea to opening day — first steps, startup costs, break-even, fill the building.
Already running one?
For operators — find the profit hiding in the building you already run.
The Operator's Workbook
The 22-page profit-recovery plan — the six places margin hides, ending in a 12-month plan with names and dates.
Operator Profit-Leak Finder
Four sheets to find and seal the leaks — the ten profit leaks, rate integrity, turnover cost, monthly dashboard.
Save with a bundle
Best value — get the whole library, or the matched pair for your stage.
The Complete Collection
All 4 workbooks & guides, both tracks — over $19 off.
Buy — $34.99
Aspiring Owner Bundle
The Workbook + Quick-Start guide.
Buy — $23.99
Operator Bundle
The Workbook + Profit-Leak Finder.
Buy — $23.99Lead the change
New — how people-first leaders actually make change stick, with an AI prompt for every step.
Change Nobody Fought
Five people-first moves that make change stick in an assisted living home — built from forty years of doing it. Every chapter comes with an AI tip, a ready-to-use prompt, and a tear-out toolkit.
Run it like a CEO
New — a daily 90-day program that turns the owner’s title into the owner’s mindset.
Think Like a CEO
Ninety days to run your community like the business it is. Each day gives you one lesson, one action you can take before noon, and one honest question — across the owner’s mindset, your numbers, census, hiring, culture, delegation, systems, compliance, marketing, and the long game.
Clinical reference cards for your team
Printable quick-reference cards for the caregivers on shift — UTIs, falls, dementia redirection, and more.